A Game-Changing Event for Brands – Womens IPL 2023
What was ethereal is now a reality. A previously ambiguous issue has finally been clarified. Just a few months ago, it seemed far away. This is the first concrete indication of Women India Premier League (WIPL), and it merits celebration. You might be wondering why we are so excited about Womens IPL 2023.
It was a revolution for cricket fans, brands, and business tycoons alike, as the men’s IPL heralded a new era in cricket. Therefore, the womens tournament can do the same with some robust promotion and planning.
We are huge fans of our women in blue, so it gives us immense pleasure that the Womens IPL 2023 is on its way. During the BCCI Annual General Meeting, the Board of Control for Cricket in India (BCCI) validated and recognized the rapid progress womens cricket has made in the country.
Therefore, we can proudly proclaim that the Womens IPL 2023 will change the face of sports. Moreover, it may change public perception of cricket (which is largely considered a male-dominated sport) and could open up new career opportunities for women.
Women Cricket IPL Media Rights
Womens Indian Premier League season 2023-2027 media rights invitation has finally been issued by BCCI.
Through a tender process, the Indian Premier League Governing Council has even invited bids for acquiring media rights for Women Cricket IPL.
It has been reported that the first edition of women cricket IPL will be played from March 3 to 26, 2023, as per Jay Shah, Honorary Secretary, BCCI.
A first step has already been taken by the BCCI on Womens IPL 2023, according to Cricbuzz. The Indian Board of Film and Television has released the tender for media rights. There is an equal interest among Viacom18, Disney-Star, and Sony Sports Network in acquiring the rights, however BCCI expects another round of windfalls. For a period of five years, broadcasters will be able to acquire women cricket IPL media rights, just like IPL media rights.
There hasn’t been a base price set for the bid by the Indian cricket board. BCCI has clarified that the highest bidder does not have to win. Yes, you read that correctly! In order to make a decision, BCCI must consider a bid that is in their best interest and the interest of the womens IPL 2023. No joint venture or consortium will be able to bid in the closed bidding process.
When it comes to media rights, it is important to note that BCCI has pocketed INR 48,390 Cr from the sale of WIPL rights. BCCI expects similar figures for Womens IPL 2023 Media Rights as they did for IPL 2008 Media Rights. There will be between 132 and 134 games in the five seasons. At the moment, the BCCI is seeking bids per match, per season.
The IPL Women’s T20: All You Need To Know
- A tender document will be distributed to franchises who are interested in buying teams from the BCCI.
- IPL 2008 franchise fees were very close to $50 Mn or INR 400 Cr for this league.
- BCCI has decided to hold an open tender rather than giving first preference to IPL teams.
- New players can now outbid IPL franchises as a result of this decision.
- Additionally, a separate tender will float for the broadcast rights e-auction by the BCCI.
- Meanwhile, BCCI is seeking the availability of the world’s top womens cricketers.
- The BCCI has even started signing contracts with overseas and Indian players, according to News18.
- It will be helpful for IPL womens T20 to have the availability of several foreign players confirmed by the BCCI.
- Following the decision to buy a player, the central contract will lead to an agreement with the franchise.
- For the men’s IPL, there will be a draft rather than an auction.
- As in the men’s IPL, four overseas players will play in the 11 and 18 players can make up a squad.
T20 Womens IPL to Improve Women’s Games
Womens IPL T20 experts believe the tournament can greatly replicate the popularity and success of the men’s IPL tournament. Our Women in Blue have come a long way in 5 years, and Women’s T20 IPL will give them the boost they have needed.
Women’s cricket could even benefit from the tournament by improving the quality of competition. Women players will take center stage before the already established men’s IPL in March 2023. Compared to the men’s cricket, which has enjoyed an overload of game time, this will enhance the women’s IPL T20 with a more competitive match.
Brands’ Next Big Thing: Women’s IPL
Cricket fans are already buzzing about the women’s IPL 2023, which is still in the development stage. Women’s IPL advertising has also caught the attention of brands, so why not? Activating brand creativity is key to getting women’s attention.
According to Financial Express, 104.8 million people watched the ICC Women’s Cricket World Cup 2022 on TV, with Indian channels dominating the audience. It is likely that big brands will advertise on womens IPL in 2023 based on the promotion and hype. There is, however, a possibility that women-centric brands will take a risk.
Crypto, gaming, and BFSI brands had great success during the men’s IPL. Even, they might as well advertise during the womens IPL 2023. It will only take time to find out who gets the media rights. Also, how many advertisers will the league entice? And, how much viewership the league will generate. In any case, we are certain that this is a much-needed step forward that will have a significant effect on the women’s cricket industry.
